If you are playing certain EA games that require you to download content onto your console from your EA Account, or upload content onto your EA Account (such as certain sports titles that update EA Accounts with stats, et cetera). You will need to link your XBox Live or PSN account to your EA Account.
To link your XBox Live or PSN account to your EA Account, follow the steps below:
1. Go to EA.com and log in.
2. Click on your log in name at the bottom of the screen.
3. You should now see the 'EA Account Manager.'
4. Under the 'Select a Default Persona' section, click on the 'Add Persona' button.
5. To link an XBox Live account, select the 'existing XBox LIVE Gamertag.'
6. To link a PSN account, select the 'existing PLAYSTATION Network Online ID.'
7. Enter the Account Name in the 'Account Name' text field.
8. Click 'Add Persona.'
The account linkage should be instant.
PLEASE NOTE: If your account is already linked:
If you still find yourself running into issues, please post in the following thread or contact Customer Support at support.ea.com.