1. Tokens are "online money" so to speak. You can get 500 tokens just by starting a club ( check out the clubs tab in the online game).
2. You earn tokens by participating in online matches and tournaments ( notice that I didn't say "winning") ; you also earn tokens for birdies and eagles in ranked play.
3.You will have problems playing if you run out of tokens. Let me elaborate. There are "wallet" tokens, which you need in order to buy into matches and tournies, and "career" tokens , which are awarded to you as your career progresses. As you earn more career tokens, your "online rank" increases.
4. You got no tokens.......... ? Find a friend or acquaintance to set up matches ( no entry fee , 3 hole matches) to play. It doesn't matter who wins, you will both be awarded tokens. As well, you can go to the tournament page , and join tournies to win tokens.
Basically, tokens have no real value ( don't ask me how I know, but I can't go into Best Buy without everyone on staff snickering behind me..........).