As of today before every snap in Madden 2010 Franchise Mode, a popup saying "Madden Arcade Available Now'' appears. This is annoying for two reasons: First I already own the product, yet you are continuously trying to sell me this product. Second, the advertisement appears before every snap and stays on the screen until the ball is hiked. Your obnoxious advertisement pissed me off enough that I stopped playing to write this post. I've already given you [EA Sports] my money for Madden 2010 and Madden Arcade, why do I have to see any in-game advertisements? Madden Arcade has been promoted on your website, the EA e-mail newsletter, the PlayStation Network e-mail newsletter, even when I've turned on my PS3 I've seen Madden Arcade promos. So I ask again, why am I forced to deal with this in-game advertisement for a product I already own?