You refuse to make Madden for PC anymore. Fine. Whatever. Every game developer in the world knows porting from Xbox 360 to Windows is cake compared to developing for another platform such as PS3, but I digress.
My request is simply that you sell the Windows Madden rights to another developer, so THEY can make a PC Madden title. If you refuse to, don't sit back and ensure that absolutely nobody else is allowed to. Sell it to 2k, or something. There are plenty of games that get made by different developers for different platforms, so why not Madden?
Stop purposely preventing PC users from having the Madden experience they want if you refuse to make it yourselves.
A reasonable request, in my opinion.